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The company operates in more than countries and employs over people across six continents. Initially, the company operated as a distributor for Onitsuka Tiger, the Japanese shoe maker. In the first retail store was opened. They became extremely popular among the runners: Among the main tasks are: Strategic Planning The mission of Nike corporation is: SWOT analysis is an extremely powerful tool because it helps to identify priorities and create a common vision of achieving the goals set.
Also, only by taking into consideration the components of general environment: Other branded products are not so strong; - Spoiled publicity because of accusations of poor working conditions and workforce exploiting in the developing and newly industrialized countries.
These companies also use international approach to management and business; they are very profitable and have similar problems with publicity. At the same time Nike remains the market leader due to its cost efficient marketing, effective advertising and research and development.
Nike uses strategic planning and various planning techniques in its activity. Among the planning techniques that Nike uses are: Converse and Jordan brands are examples of divisions created around specific products while Nike design is a functional department.
Each department has subdepartments, responsible for handling particular tasks. In Nike, employees report to divisional managers and divisional managers report to the CEO.
Operations department is used to provide proper communication between divisions. Nike is an innovative company and such organizational structure helps it to handle research and development measures. Also, because of the global competition Nike has to react to changes quickly and make rapid decisions.
Carrying most of the features of matrix structure, Nikes organizational structure facilitates timely and quality decision making.
Leadership and management are different categories and not always can a single person carry two of the roles simultaneously. Leadership style is a certain manner of implementing plans, influencing and motivating people. From 4 to 6 leadership styles are usually differentiated by the scientists.
Most widespread classification includes: On the top levels of Nike Corporation laissez- faire leadership style is applied as separate departments get relatively much freedom in their decision-making process while top management motivates and transfers the vision of the company to ensure keeping to mission and goals.
At lowers levels of the organization various leadership styles are used depending on the cultural peculiarities of the population that lives on a particular territory.
All Nike managers are required to communicate in a similar style across the company. The company has a powerful digital intranet to provide effective communication between Nike headquarters in Beaverton and the international offices.
To get relevant feedback from the customers Nike actively uses social media means. To communicate its values to the target audience Nike uses designated spokespersons that often base their speeches on inspirational stories and motivate the listeners. Managerial Controls Management is relatively decentralized in Nike.
It means that much freedom in decision-making is delegated to lower levels of management.
The benefits of such approach are: Feedforward, concurrent and feedback controls are made using the specially designed software.
Nike has a powerful digital intranet to ensure proper communication between headquarters and international offices. In Nike purchased SAP Apparel and Footwear Solutions AFS that provided better financial management, helped to decrease inventory level, improved decision making and provided a holistic view on the whole business.
For example, SAP AFS Solution provides the right tools to manage the entire supply chain from the initial purchasing of raw material to the final delivery of the finished product Suren, Also Nike actively uses social media social networks, blogs, and media portals to promote their marketing efforts and get feedback from their customers.
Innovating and Change Nike implements a lot of innovative approaches to handling business.The above graphic depicts SWOT Analysis, a business strategy tool that invites executives to ponder their firm’s strategic position by considering their own inherent Strengths and rutadeltambor.com, considering whatever change is happening in the market space, executives look for potential Opportunities and Threats, based on their .
Chapter 2: Developing Marketing Strategies and a Marketing Plan Second step in a marketing plan; uses a SWOT analysis that assesses both the internal environment with regard to its Strengths, Weaknesses and the external environment in terms of Opportunities and Threats.
--and allocated resources according to which products . The most comprehensive list of manufacturing terms, definitions and Acronyms on the internet. SWOT analysis examples help to get a jump start for those who want to conduct SWOT Analysis for any With the limitation in certain strategic decisions and marketing strategies, South west airlines, is no more the number one low fare air carrier.
The company does not seem to have a clear cut strategy for future business making it . The Issues Nike Corporation had with Unions - The world-wide Nike Corporation has changed their policy from poor treatment of their employees which do not reflect the Catholic Social Teachings of Life and The Dignity of a Human Person and The Dignity of Work and the Rights of Workers, but now they have made some minor improvements.
Mars has had a difficult year following a widespread product recall that affected 55 countries in which its chocolate brands are sold. This, hopefully, is a temporary blip for a company that remains well placed to access growth markets as a result of its excellent distribution.