Students Our Competitive Advantage From our recently concluded feasibility studies and market survey, we observed that the competition sure is a stiffer one because there are quite a number of people who run spas around where we are located. It is for this reason that we have added some more services like the drink bar, restaurant and the Karaoke lounge, because we know that there are only a very few who measures up to want we want to offer. Yet another competitive advantage we have over others is that we have a standard Spa facility that offers additional complementary services that will definitely help us attract and retain customers.
Detail by Month, first year Not Included Detail by Quarters, second and third years Not Included Assumptions upon which projections were based Not Included Supporting Documents Not Included Tax returns of principals for last three years For franchised businesses, a copy of franchise contract and all supporting documents provided by the franchisor Copy of proposed lease or purchase agreement for building space Copy of licenses and other legal documents Copy of resumes of all principals Copies of letters of intent from suppliers, etc Executive Summary Sylvan is a new healthy living day spa and yoga center located in Fort Myers, Florida.
Primarily a day spa, we offer treatment rooms that are enriched with the highest quality spa treatment tables, linens and esthetic equipment available. We have specialists who are well-trained in different styles of massage including, abhyanga, Swedish, neuromuscular and other therapeutic modalities.
We will offer full body exfoliations, facial treatments, skin resurfacing treatments as well as anti-aging techniques and treatments. We will offer a complete wellness package, including yoga and nutrition counseling, with all the essential services to support the health and relaxation of our client.
The objectives for Sylvan Spa are: Net profit by end of second year. Establish ourselves as a community destination. Mission Sylvan Spa is a place where minds, bodies, and spirits are nourished, where your well-being is our first priority and our reputation for the highest-quality professional spa services assures you the best treatment experience.
Our Keys to Success Highly educated employees with advanced training in several healing modalities. Establishment of a reputation for attending to the individual needs of each customer, every visit.
Comfortable environment with easily accessed amenities. Launch effective public relations and word of mouth campaigns. The Business This business plan will highlight the progress from spa launch day and follow up with projections for the next five years.
Our primary goal is to secure the funding necessary to launch this exceptional concept spa. Target clientele includes women and men in the age group of 30 - 65, with the means and the inclination to maximize their longevity and regularly use the services we provide.
Our clients want to look and feel their best. They are able to afford most anything, want the best available, and are willing to pay for it. Our competitive edge lies in the fact that we offer a whole body educational approach to beauty, health and wellness.
We are the only spa in the area to approach beauty through healthy living, "Beauty from the inside out! The residents of these communities must currently travel over 12 miles to access to a full service spa.
One of the owners of Sylvan Spa is a well established health care provider in the area and is well known in the industry.
She has a number of successful wellness spas in several cities in Florida. Our long term goal is to expand the line of treatments and services we offer to align with the industry trend of transforming the day spa into a holistic retreat for the mind and soul. We expect to double these figures by the end of the second quarter.
By the end of the year we expect to be providing an average of 52 spa services, 12 yoga classes and 6 nutrition services each day. Description of Business-Summary Sylvan Spa will provide a rejuvenating atmosphere where customers will be able to relax both their body and mind, reconnecting with their true purpose through a wide range of holistic healing methods including massage, body treatments, energy balancing, yoga, nutrition counseling and organic hair and nail services.
Sylvan Spa will establish itself as a desirable destination where clients can always "drop by" to escape the stresses of life, and revitalize their energies and their spirits with friends. There is no one with our proposed range of services in Lee, or surrounding Collier or Charlotte counties.
There are 12 residential gated communities in our targeted area. All households meet the selected criteria of our preferred demographic with a population approaching 10, people.
Strategy and Implementation Summary Our strategy is to implement a soft marketing campaign and networking in the community. Our prices will be competitive, and our personnel plan will be to pay a suitable salary with incentive bonuses to retain a cohesive team committed to the quality service our customers will expect.
Health Care Referrals —Sylvan Spa owners will work with current contacts and create new contacts with health care providers. This is a constant endeavor as a prescription is often required for insurance companies to reimburse for treatment as "medically necessary. Most do not offer yoga or other wellness options.
For the hotels that do not have a spa and are seeking outside options, we will make contacts with guest service managers to ensure they are aware of the services available. Website -The website will have a full menu of services and have the ability to schedule appointments on-line.
Yoga classes can also be booked by time, skill level and instructor.
|Health and Wellness (Naturopath) Business: Example Business Plan - Futurpreneur Canada||We know that loads of cash is vital in the setting up of a standard Spa business, which is why we decided to do all that is required to build a profitable business.|
|Sylvan Spa Business Plan||Through a unique combination of offered services and products, they will quickly gain market share.|
A reservation assistant will be available during business hours to take calls and assist customers with questions or those unable to use on-line services. Sales Strategy It is a common knowledge that the top three items that determine whether a potential customer will visit a business are location, location, location.
As our location will certainly influence some customers we believe that it is the consistency and quality of guest service that our customers will receive each time they visit that will leave them wanting more.
Our demographic is a predominately mature, well traveled, semi-retired group of individuals.Beauty Salon Spa Marketing Plan & ideas – A Sample Template Do you want to boost your beauty salon & spa business revenue?
If YES, here is a sample beauty salon & spa marketing plan template + killer marketing ideas/strategies to attract/retain customers. Creating a Spa Business Plan. Step 1: Describe Your Company This first section of your spa business plan should cover the basics about your company, its mission and operational philosophies.
Include your company name, address and contact information, as well as your business structure (sole. Business Plan Template; Sample Business Plans; START.
Start-up Advice; FUNDING. Attracting Investors. Angel Investors; Health Spa Business Plan. The spa business is devoted to providing holistic methods of massage, body work, and energy work.
This is all done in a relaxing, serene setting. Sample Beauty Salon & Spa Business Plan Template – Executive Summary LaCozy Spa World is a new classy neighborhood in Maryland, Washington DC.
It promises an all-round day spa experience. SoulSpace health spa business plan executive summary. SoulSpace Holistic Spa and Salon offers its customers the unique combination of hair styling, massage, body and energy work, and health training in a beautifully serene setting. Commitment of the ovners – they believe that the key to successful business is meeting customers requirements and starting the best service from themselves Customer Satisfaction!
- this is the most important factor in whether a one-time customer becomes a.